Creative Director
(Current Employment)
Yield Science from inception was about bringing in a new era of information to growers worldwide.
I had the pleasure of being the creative director at another start up, where everything is malleable and the possibilities are limitless.
Everything from website design to branding to book design to renders, illustrations, or display boxes we created. We wanted to stand out in comparison to previous "informational growing books" from the past. We really wanted the consumer to feel they were getting their money's worth with this highly technical book. The identity reflected that, the more you invest in the more you will get out of it.
We just launched and are currently in 70 stores, 25 states with over 1,000+ copies sold.
Example book pages taken from chapters to show potential hydroponic stores.
Majority of illustrations created for book.
